As individuals and company devoted to Hungarian wines, we firmly believe, that our wines represent such a quality, uniqueness and standards that need to be presented to the national and international wine consumer society, too by delivering a special experience of consumption.

Our goal is to:

• send a message of the Hungarian wines with special focus on the Tokaj ones throughout the world with the help of different promotional programs and campaigns;
• make the consumers acquainted with the wines and create market for their international sales. To support these aims, we
• organize wine presentation and tasting events, dinners, conferences, as well as study tours to Hungary and provide a broad US media coverage for the events, wineries and wines.

We have been working with conviction, endurance and determination to help the process of resettling the Hungarian wines – emphasizing the incomparable character of the Tokaj ones - on the world wine map among the ones representing the highest quality, reliability and uniqueness.

MISSION

• To promote the finest Hungarian wines globally - with particular emphasis on Tokaj wines and with special territorial focus on the Unites States and Canada.
• To reach and familiarize more and more people with the Hungarian wines, among them the dry and sweet wines from Tokaj, further develop their recognition and reputation, open new markets for them.
• Raise and draw attention to the dry wines from Tokaj, to the indigenous varieties like Furmint, considered to be the new taste of the world. It is our firm belief and commitment to show to wine lovers and consumers throughout the world high quality wines with special, unique characteristics; win them to become Hungarian wine consumers, too.
• To emphasize the unequalled feature of the Tokaji Aszú, Late Harvest and Szamorodni types, already recognized world-wide; enhance their fame, and, further, through the wines building and transmitting a positive country image and perception of Hungary.

We have a mission of commitment towards paramount, reliable and constantly guaranteed quality.

"There are particularly large reserves in this country, in the wine-growing regions approaching them from natural, technological, human capacity or marketing side of the question. The unfolding of highlights, the exploration of existing excellence, making their utilization smoother is of important interest for all of us who believe in them”.