The Timing Is Impeccable To Introduce People To Dry Furmint.

THE FURMINT AMBASSADOR SERIES continues

The Timing Is Impeccable To Introduce People To Dry Furmint.

Launched by Vinum Tokaj International in co-operation with the Tasting Panel Magazine, the Furmint Ambassador program aims to bring and feature the dry Furmint in selected cities with some key buyers. This month, TOMGEORGE LA brings and shows a piece of Hungary to the heart of LA.

…..“But when Balla, who serves as a brand builder and importer for Furmint in North America, stopped into TOMGEORGE LA with a bottle of MÁD Furmint in hand, that eye-opening first interaction proved enough for Lakat to book a trip back home to meet MÁD Winemaker István Szepsy, Jr. and see the Szent Tamás Winery and Mad Wine where MÁD is produced firsthand.

“I walked in, an unknown Furmint ambassador, I ordered the Budapest pizza, I brought the wine, and we tasted it together; then within a month he came to Hungary, he visited the winery, he learned everything about it, and now he’s the ambassador of Furmint in the restaurant and selling to people the story of the wine and transmitting the passion of the 18th generation Hungarian winemaker and the team working on the wine’s promotion -  Balla recalls with a laugh.”…

The full story will be published in the Tasting Panel’s October issue.